企業(yè)家內(nèi)幕網(wǎng)絡(luò)是美國的一個(gè)在線社區(qū)，美國創(chuàng)業(yè)界最睿智和最有影響力的一些大咖會(huì)在這里及時(shí)回答與創(chuàng)業(yè)和職業(yè)有關(guān)的問題。今天為大家分享的是Podium公司CEO艾利克o利亞對(duì)"關(guān)于創(chuàng)業(yè)生活有哪些最大的誤區(qū)？"這一問題的回答。

Since starting Podium, I've heard two misconceptions about startups from opposite ends of the spectrum. One is that running startup is so grueling that you can say goodbye to any type of life outside of it. The second is that once you gain initial traction, it's smooth sailing to startup glory and freedom. I've found neither of these to be entirely true, and have repeatedly come across other misconceptions about the startup world:

自從Podium公司創(chuàng)辦以來，我在創(chuàng)業(yè)方面已經(jīng)聽說了兩個(gè)截然相反的極端誤區(qū)。一種看法認(rèn)為，創(chuàng)業(yè)是一個(gè)極端痛苦而疲勞的過程，你基本上 可以與創(chuàng)業(yè)以外的所有其他生活說拜拜了；另一種看法是，只要你起初能一炮打響，通往榮耀和財(cái)富自由的道路就將是一帆風(fēng)順的。我認(rèn)為這兩種看法都不是全然正確的。另外我在創(chuàng)業(yè)的過程中，也反復(fù)遇到過許多其他思維誤區(qū)：

詞匯解析：

misconception? ? 誤區(qū)

grueling? 痛苦的

smooth sailing 一帆風(fēng)順的

If you build it, they will buy it.

只要把產(chǎn)品做出來，用戶就會(huì)蜂擁而至

I think there's often a perception by those in the technology world that if you build an app and put it on Product Hunt (whichis a curation site for web-based products), all of the sudden you will have a massive business. In reality, this works for very few companies-there's no magic formula. Most startup success comes from building something people truly want and need, and then putting blood, sweat, and tears into selling it day in and day out.

科技界的創(chuàng)業(yè)者往往有這樣一種思維誤區(qū)：只要你做出一個(gè)App，然后把它放在Product Hunt這樣的精選應(yīng)用網(wǎng)站上，幾乎一夜之間，你就會(huì)擁有一個(gè)巨大的用戶群。然而實(shí)際上，這種情形只會(huì)發(fā)生在極少數(shù)公司身上。成功是沒有秘方的。大多數(shù)成功的創(chuàng)業(yè)者之所以會(huì)成功，是因?yàn)樗麄兪紫茸龀隽四撤N人們真正想要和需要的產(chǎn)品，其次是因?yàn)樗麄儼汛罅康难购蜏I水灑在了日復(fù)一日的銷售和推廣上。

詞匯解析：

perception 觀念；看法

formula? 公式；方案

sweat 汗水；苦干

You just need a great idea

你需要的只是一個(gè)好點(diǎn)子

如果你覺得自己有了一個(gè)好點(diǎn)子，那么可能還有成千上萬的人也在研究跟你類似的東西。在如今的創(chuàng)業(yè)界，已經(jīng)很少能有什么全新的、獨(dú)一份的創(chuàng)意了。即便我們自己認(rèn)為我們的產(chǎn)品解決問題的方法比市面上的任何工具都強(qiáng)，它也不是能讓我們的產(chǎn)品脫穎而出的關(guān)鍵因素--執(zhí)行才是關(guān)鍵。

We used Paul Graham's essays as a framework for building our startup. One of the crucial lessons was that you only need to focus on two things: First, build something people want. And second, get customers. At the end of the day, those are the only two things that matter. We didn't do anything unless it helped us acquire new customers or improve our product. That execution methodology has made all the difference.

在構(gòu)建我們的這家創(chuàng)業(yè)公司時(shí)，我們?cè)诒Ａ_o格雷厄姆的論文的基礎(chǔ)上奠定了公司的基本框架。在創(chuàng)業(yè)過程中，我們學(xué)到了一個(gè)至關(guān)重要的經(jīng)驗(yàn)，那就是你只需要關(guān)注兩件事：第一，打造人們想要的產(chǎn)品；第二，拉到客戶。說一千道一萬，只有這兩件事對(duì)創(chuàng)業(yè)者是最重要的。我們不會(huì)做任何與吸引新客戶或改進(jìn)產(chǎn)品無關(guān)的事?，F(xiàn)在這種執(zhí)行方針已經(jīng)顯現(xiàn)出了明顯的效果。

詞匯解析：

methodology 方法論；方法

Networking events are the key to success

交際活動(dòng)是成功的關(guān)鍵

Many startups get obsessed with networking events, startup festivals, and meetups. But these end up being huge distractions from getting anything done-rather than building a product or marketing strategy, many people who go to these events are more interested in talking about building something.

許多創(chuàng)業(yè)公司很癡迷搞交際活動(dòng)，忙于參加各種各樣的創(chuàng)業(yè)節(jié)和聚會(huì)。但這些只會(huì)讓你從工作中嚴(yán)重分心。很多參加這種活動(dòng)的人往往更喜歡空談做這做那，而不是踏踏實(shí)實(shí)地做產(chǎn)品或搞推廣。

誠然，我們有時(shí)能通過交際活動(dòng)獲得一些有益的信息，但對(duì)我們的公司來說，更有益的還是老老實(shí)實(shí)做產(chǎn)品，多跟現(xiàn)有的和潛在的客戶交流。畢竟去真正了解你的客戶要比見幾個(gè)同行重要得多。